Monday, July 30, 2012

SpiderMan Universal Turns On the Dark Ride

The first time I rode The Amazing Adventures of Spider-Man back in 1999, I was completely blown away. I had a similar experience today on the newly enhanced ride. It's hard to believe that the folks at Universal could improve on what is generally acknowledged to be among the very best theme park attractions. But they did.

Thierry Coup, senior vice president of Universal Creative, said, "If it ain't broke, we want to make it even better." With all new HD animation, new cutting-edge 3-D glasses, new digital projection systems, and a bunch of other modifications, the imagery is now eye-popping and richly detailed, and the entire experience is all the more immersive. Coup, who was part of the attraction's original design team, said that he has long wanted to improve the attraction and is thrilled with the results. "We always dreamed of what Spider-Man could be. It's very moving for me [to experience the improved ride]."

Since Disney's 2009 acquisition of Marvel, Universal has been in the awkward position of presenting attractions featuring its rival's characters. If there was any speculation that Universal might not remain committed to Marvel Super Hero Island at Islands of Adventure, the Spider-Man makeover, which must have had a pretty hefty budget, should quell those concerns.

Read my review of the new Spider-Man attraction.

Photo: Spider-Man arch rival Scream is now rendered in dazzling clarity thanks to the ride's HD animation makeover. Universal Orlando, 2012. Used with permission.


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